Dr. Branka Ivošević, one of the most innovative entrepreneurs in Serbia

In cooperation with the Cabinet of the Minister in charge of innovation and technological development of the Republic of Serbia, and as part of the Program of Support for the Development and Promotion of Female Innovative Entrepreneurship for the year 2021 of the Government of the Republic of Serbia, the Association of Business Women of Serbia organized the project “Look at me – innovative entrepreneurship as a female response to the crisis” .

The goal of the mentioned project is to strengthen awareness of the issue of the position of women on the labor market, while providing support to female entrepreneurs to realize their innovative business ideas, through the presentation and affirmation of existing good practices.

As one of the eminent representatives of female entrepreneurship in Serbia, Dr. Branka Ivošević was invited to participate in the recording of the first episode of the project called “Caravan of Dragon Women”, which was led by Tanja Peternek Aleksić. In the conversation, she reflected on the development path of the Perfect Vision Eye Center, the numerous challenges she faced and how she overcame them with her longtime colleagues thanks to teamwork.

On July 3, the first episodes of Caravan of Dragon Women were filmed at Zepter Studio in Belgrade. Video material with inspiring stories of successful female entrepreneurs will be available to viewers online from September 2021.